Use service design to envision social business programmes

A lot of time and resources are spent on thinking of clever marketing / PR gimmicks, but less about harnessing the real potential of social for your business: making social a core part of your services and products.

How to integrate social into services and products? To quote Clay Shirky, give your customers “a plausible promise, an effective tool, and an acceptable bargain.” Learn more from James Dellow in this well-written and insightful post ‘Using service design to envision socially integrated services and products‘.