I offer a variety of related activities centred around content, social, and digital strategy, but they can all be grouped under one or more points of my 4-way approach to work: Discover and Decide; Create and Iterate; Launch, Learn, and Prosper; and Learn some more.
Discover and Decide
I will always help you discover truths, insights, and questions about your audience, business, and the promises you make to the people that matter to your business. By understanding your key audiences, the actions your brand wants to cause, and specific needs or recognised opportunities — by listening to you — we can decide on and develop the best strategies that will advance your business.
- Instant consultation
- “Strippenkaart” consultancy and coaching (Need-based consultation)
- Discovery workshops and requirements gathering (digital, content, social, brand)
- Workshops and trainings (Content roadmap, Minimum Viable Content, Social media, Editorial planning)
- Persona development
- Requirements analysis and management
- Content strategy
- Brand strategy
- Communication strategy
- Digital strategy
- Social good value proposition
- Research, consumer insights
- Competitive landscape and best practices
Create and iterate
Together we’ll take our ideas and strategies to create compelling content and media resources that will help achieve your desired results in building brand awareness, launching your product, driving sales, nurturing leads, and forging partnerships and communities. We’ll iterate content development as part of our build-measure-learn process so we can be sure we’re creating the kind of content our audience really wants.
- Brand identity or optimisation (visual and verbal language)
- Copy development
- Web and mobile development
- Content / asset creation such as videos (About us, explainer, product, how-to), articles, blog posts, infographics, and the like
- Minimum Viable Content
- Content Crusader Programme
LLAP – Launch, Learn, and Prosper
Why launch-and-pray when you can LLAP — Launch, Learn, and Prosper! I’ll help you reach and engage better with your ideal audience; learn and validate as much as we can from their experiences with your brand, product, or content; and feed our learnings back into developing solutions for your audience.
- Project delivery and launch
- Marketing and social campaigns
- Core Question building, Creative messaging, and Message Hierarchy
- Social media mix implementation and management
- Content marketing
- Email marketing
- Website optimisation
- Evaluation, planning, and identifying new requirements, experiments, and iterations
Learn some more
Learning should never stop and should also be super easy to start. Whether we work together in a project or not, I will strive to create nourishing resources on content and social strategy for digital transformation. Help yourself to bite-sized blog posts, second helpings of learning sessions, or a grand fiesta of workshops and courses.
- Content and social workshops
- Online resources and courses
- Content Crusader online sessions or hangouts
Feel the calling to be a Content Crusader? Here’s where you can start.
I have grouped some of the services together to create programmes and packages that deliver the best value to you.
- Content Crusader Programme
- Inside-Out Social Marketing
- Digital strategy and learning for small business and non-profits
- Content Brand Marketing Workshop
- Minimum Viable Content Course.