Meaningful content is the means to meaningful relationships. This should be the goal of your content marketing strategy. Content marketing is all about discovering, convincing, converting, and retaining your ideal customers. Finding meaning, making a difference -- apply this to content. Be a … [Read more...]
Resilience and the gamer
Here's Jane McGonigal on TED Talk: http://on.ted.com/McGonigal [ted id=1501] … [Read more...]
Infographic: 22 content-creation tips
This is Copyblogger's first ever infographic and should definitely find a home on your wall of ideas. Like this infographic? Get more content marketing tips from Copyblogger. … [Read more...]
Socbiz insights: on social media and storytelling
The most important lesson there is to learn in social media advocacy is this: you must let the truth get in the way of storytelling. Whether you are advocating a cause on social media or creating a branded story for a company, I would urge you to remain steadfast in telling the truth. Don't let a … [Read more...]
What happens when Givers succeed?
Socbiz insights: on brand authenticity
Used to be that when you were on social, you were an authentic brand. But with everyone on social these days and hyper-focused on amassing likes, how can you really claim brand authenticity? My answer then is the same as now: don't take short-cuts, don't cherry pick. Social is not an add-on. Caring … [Read more...]