Timi will share… | Social Business Strategy

…analysis on social business, interactive media, games, e-democracy, poetry, food, passions

“…In the face of doubt, openness prevails."

Day 3 of the Obama Administration and it looks like Obama’s keeping his word.

Yesterday saw the signing of an executive order to close the Guantanamo Bay prison camp, as well as all overseas CIA detention centres for terror suspects, and ban the use of torture in interrogations. Many countries, countless human rights organisations and the UN itself have hailed this move.

But what made me equally excited was what he did on Day 1. Obama issued two memos reflecting his desire to see a greater commitment to freedom of information and a more transparent government.

In the memo on freedom of information (2009foia.mem.rel.pdf), he ordered federal agencies to adopt “a presumption in favour of disclosure” in administering the Freedom of Information Act (FOIA): “In the face of doubt, openness prevails.”

This is a sharp contrast to the memo issued by then US Attorney General John Ashcroft soon after 9/11, which called on government bodies to only disclose information after exhausting all means to withhold it. Although the new memo does not explicitly overturn the policy, the Electronic Frontier Foundation (EEF) still considers it a ‘big step in the right direction’ as it directs the incoming attorney general to reaffirm the commitment to accountability and transparency when s/he issues new FOIA guidelines to government agencies.

According to this memo, “(a) democracy requires accountability, and accountability requires transparency. As Justice Louis Brandeis wrote, “sunlight is said to be the best of disinfectants.”

It goes on to say: “The Freedom of Information Act should be administered with a clear presumption: In the face of doubt, openness prevails. The Government should not keep information confidential merely because public officials might be embarrassed by disclosure, because errors and failures might be revealed, or because of speculative or abstract fears. Nondisclosure should never be based on an effort to protect the personal interests of Government officials at the expense of those they are supposed to serve. In responding to requests under the FOIA, executive branch agencies (agencies) should act promptly and in a spirit of cooperation, recognizing that such agencies are servants of the public. “

And the call to action: “The presumption of disclosure also means that agencies should take affirmative steps to make information public. They should not wait for specific requests from the public. All agencies should use modern technology to inform citizens about what is known and done by their Government. Disclosure should be timely.”

In the memo on the subject of transparency and open government (2009_transparency_memo.pdf), Obama reiterates his goal to create ‘an unprecedented level of openness in Government.’ Whilst reading it, I felt like I was reading an ode to Web 2.0: Obama focused on the values and principles that have woven the participatory Web into the heart of social interaction — transparency, participation and collaboration.

He urges all government bodies to harness the benefits of new media so that their operations and decisions can be readily available for the public online. Going a step further, he encourages them to get feedback from the public and make space for their participation, whether it is policy-making or getting people’s input on how to improve public participation in governance. He explicitly directs agencies to “use innovative tools, methods, and systems to cooperate among themselves, across all levels of Government, and with nonprofit or individuals in the private sector.”

Only time can tell if these initiatives will truly result in significant changes in how federal government works, and whether it will contribute to more meaningful participation of citizens in government decision-making. Even so, it is heartening to see Obama trying to fulfill the promises made during his campaign to employ blogs, wikis and other social networking tools to modernize public communication and information-sharing. You won’t catch some heads of states out there to even allude to openness, transparency and collaboration. I’m quite excited to see how notions of the so-called e-democracy will hold up in everyday life and in the practice of good governance.

Filed under: e-democracy, Politics, , , ,

And the winner is…Digital Obama

The remarkable increase in voter engagement in the last presidential elections in the U.S. was a social movement attributed to factors other than innovative campaigns, but I guess no one can deny the leading role played by the Internet.

Interactive media offered alternatives to politicians’ traditional media spending and communication strategy. White House hopefuls utilised the channels presented by this medium to popularise their philosophy, spread news, track voter interest, be in touch with voters and organise communities.

The Internet – specifically the social web – helped foster a vocal, active citizenry in the US elections, and a highly aware international public keeping a critical eye on the whole affair. Voters not only voiced their opinions via the Net, but they also created a lot of political content on a national and even international level. Social networks streamed politically related entertainment, data and interactive content throughout the web in massive quantities. YouChoose’08 and VideoYourVote — election channels that measure candidate support by user participation — were hosted by YouTube. And who can forget Palin and SNL ?

Obama was the clear winner in the realm of social media. He was able to flow within this space to reach audiences that were normally disregarded by traditional media; his campaign utilised social sites to build voters communities that practiced Obama activism both on and offline. Some interesting facts:

  • On Facebook, Obama has about 4 million supporters and McCain has 583,000
  • On Twitter, Obama has about 144,000 followers (a social site for which he himself, apparently, actively participates) and McCain has a little over 5,000
  • Obama has more than 1 million MySpace “friends”. His campaign also has a database of almost 13 million supporters and their e-mail addresses.
  • Obama hired Facebook founder Chris Hughes for his campaign team and developed My.BarackObama.com. It had 850,000+ members who planned 50,000+ events with the help of the site’s innovative tools, which contributed to his record-breaking $600 million in fund-raising.
  • An iPhone application and in-game ads (e.g. “Obama for President” billboard in the Xbox 360 racing game Burnout Paradise) were part of Obama’s interactive media repertoire.
  • Video streaming increased 155 percent from July to August on My.BarackObama.com, according to Nielsen Online, reaching 1.3 million views. The site also saw a 173 percent increase in unique video viewers in the same time frame. The same metrics for the McCain site shows increases by merely 16 and 5 percent, respectively.
  • “Yes We Can” and the “Obama Girl” music videos each drew 10 million views in YouTube.
  • During the campaign, the Obama operation garnered approximately 13 million e-mail addresses, a million sign-ups for the Obama camp’s text-messaging service, 2 million participants in the campaign’s proprietary social network on MyBarackObama.com, and 5 million supporters on more than 15 other social networking sites
  • Both Obama and McCain invested greatly in search engine optimisation in their online strategies. AdGooRoo released a recent study analyzing the high stakes search campaigns of both candidates. The results:
    • Obama-related sites receive more than five times the amount of traffic than McCain-related (22 million versus 3.5 million visitors).
    • Pro-Obama websites are 57% more popular than pro-McCain, but the Republican nominee receives 11 percent more traffic from websites not affiliated with his campaign.
    • In terms of search marketing, McCain has a slight advantage in keyword selection, but Obama wins in targeting topical keywords, such as “lipstick” and “Paulson”.
    • The Obama site wins in natural search rankings: McCain is seen on Google’s front page for 67 keywords, while Obama ranks for 117.

Sources: http://www.elixirinteractive.com/blog/obama-wins-election-in-social-media/
http://edition.cnn.com/2009/POLITICS/01/12/obama.online.friends/index.html
http://www.adgooroo.com/searching_for_the_next_preside.php

Although Obama received a lot of praise for his campaign’s innovative use of the Net, a lot were still wondering before November 4, 2008 whether all these investments on search and social media campaigns would deliver the goods. The answer is now clear as the ROI was splashed on print, TV and computer screens all across the world on January 20, 2009, the day Obama was inaugurated as the 44th President of the United States of America.

Filed under: e-democracy, Social / online media analysis, , , , ,

About this blog

analyst, poet, dream-dweller. a.k.a. 'delunna'

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,465 other followers

Topics

Older posts

Timi Tweets

What I'm reading

Follow

Get every new post delivered to your Inbox.

Join 1,465 other followers