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Key business areas that drive social media success
Social media strategy is not an island. It is intricately connected to different business activities which, in turn, shape its success.
Five good reads: iPad UX guidelines, Event marketing, Pinterest analytics, Content strategy for your boss, Make social media personal again
Read on: iPad UX guidelines, Event marketing, Pinterest analytics, Content strategy for your boss, Make social media personal again
Socbiz insights: on social media and storytelling
You must let the truth get in the way of storytelling. Don’t let a creatively brilliant white lie overshadow your message when it later blows up in your face. There are a hundred more creative options.
What happens when Givers succeed?
Social’s 1st rule: give before you receive. Success in social means creating real value for your employees and customers: make them smarter, well-informed, and more capable of making better decisions.
Socbiz insights: on brand authenticity
Then: social presence = brand authenticity. Even truer now: authenticity demands doing the hard work on conversation & relationship-building.
Five good reads: e-commerce, blog as new ad unit, success in giving, on social media, productivity and costs
Good reads on: The next phase of e-commerce | The blog post as the new ad unit | The most successful type at work: not the Taker but the Giver | Social media isn’t free
Socbiz insights: what makes a bad business fail faster?
When is social bad for business? When you try to be great in social but your products and services suck.
Socbiz insights: on social personas
Invest in developing “social customer personas”. Too much resources are spent on trying to come up with the next social media gimmick without really knowing who the audience is and …
Are you a member of The Cult of Competitiveness?
Does your business thrive only in a culture of competition, or can it also flourish in a culture of relationships, common causes, and meaning?
Digital diplomacy and real-world conflicts
To be better in Twitter or be better in diplomacy…or both? Digital diplomacy should help resolve real-world conflicts.
