Nielsen: Social Media Report (U.S.) Q3 ’11- Really crucial to gain insights on how consumer segments use and share content. Some interesting findings:

1. Over 2x as many 55-plussers visited social networks via mobile
2. Top 3 categories of apps: games, weather, social networking. (Weather was an eye-opener for me)
3. On slide 11: active social networkers are influential OFFLINE

A recent study (U.S.) on consumer interaction on Facebook – Interesting stats on engagement with brands.