Social media ROI: video overview

Nice video overview of social media B2C and B2B best practices.

Though not elaborately presented in the video, the core message remains the same whenever we talk these days of social media and business:

  • Social media works for business, but it is a new media that needs to be measured NOT by the standards of old.
  • At the heart of genuinely sucessful and sustainable social media campaigns are companies that employ relevant social media strategy, with some even going as far as adopting their business to social business design principles.

Related post: Social media analytics for noobs


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