Timi will share… | Social Business Strategy

…analysis on social business, interactive media, games, e-democracy, poetry, food, passions

Zugara’s Augmented Reality & Motion Capture Shopping App

What I find interesting about this app is the use of motion capture to provide a more seamless interaction / experience. The user isn’t tied to the reference point (the paper where AR code’s printed). It’s a more natural way of interacting with the product. I like the social element as well (sharing w/ friends). I wonder how you can improve the emotional interface though. Perhaps the user can get a 360 degrees view of it (view it from the side or back) or store it in a digital closet of sorts. Mixing and matching related products will also be interesting here.

Posted via web from Timi will share…

Filed under: Digital worlds, Ideas, User experience,

2 Responses

  1. Niels Wolf says:

    hmm.. i wonder how this works for the user.. she took quite some distance from her machine, so she would need quite some screen to still see anything useful on it.

  2. Timi Alcala says:

    you’re right. can work out maybe for just the top. for an almost whole body view, might not work out..unless, there was some kind of zoomed in layer/function? user already sees an altered view…

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